For any business these days, which also includes law firms, your status can be your most vital asset or your primary liability. Therefore, what shows up has a lot to do with you getting a new client or them opting for your competition. Approximately half of the adult population in the United States have taken their time to research on a company before getting into business with them. Therefore, if your website is not helping you to get the results you desire, you need to have it redesigned. Below are some tips to help you effectively redesign your legal website.
You need to begin by taking a critical look at your current website. Evaluate what is working and what is not. Possibly you have already identified specific issues. Some of them could be that your website is loading slowly making people disappear elsewhere. The other problem could be that your potential clients forever disappears right before they can fill the contact form. You can be able to identify areas with problems through the use of visual reports like heat maps or scroll maps to help analyze the behavior of visitors. It will be easier for you to prepare for your new website and what you want to achieve with it by getting to know what is happening with the current site.
The next step should be to select a new design which is different, unique, and straightforward. Your site reflects your brand. When the visitors land on your site for the first time, it creates the first impression of your brand. Your potential clients will also forget your website quickly if all that is there is what they have seen on the other sites. Look for something unique, and it will help your law firm to stand out. The other tip to help you successfully redesign your legal website is by using your law firm name and logo.
You will be able to make on your brand recognition by using your logo on your legal practitioner’s website design. It is also vital to use your law firms or legal practitioners name on your website. Showcasing the attorney’s profile and your services is also very important. A law firm aims to sell services, and so you need to display them on the homepage. To effectively redesign your legal website, you also need to implement the colors of your brand. There are many other tips, but these are just a few of them that can help you to redesign your legal website.