Indeed Google updates and algorithm changes are so small you never even notice them. We also have others that are massive that you cannot ignore. Continue reading to learn how to improve Google search results quickly and free.
One of the tips is to improve the keywords you use. The more targeted your keywords are to your specific niche the better. Therefore, you will have to create and utilize targeted keywords. This way you will improve your rank and rise above the competition. Some of the tools that you can use to improve this are Google Trends and Google’s keyword tool.
Besides, you should also improve the user experience. Here you will have a focus on the ranking factors such as bounce rate, pages per session, time on site, and website visits. You find that each of them is related to the experience your website offers visitors. One thing that you need to know is that if your website is easy to use, enjoyable and offers valuable information, you will receive more visitors who will be staying longer on the site and visit more pages.
Apart from that, you should create new and regular blog content. The most important thing is to make sure that your website does not get stale. It is essential that you publish new content regularly to improve overall visibility. You should make sure that you use keywords strategically in your blog but not too much. Besides, you can publish regularly along with email marketing strategy. You can achieve this by simply pushing an email to subscribers each time something new is published. Remember that email marketing for small businesses is still very effective.
Apart from that, acquire more backlinks. This is one of the most heavily weighted Google ranking factors. And, when you have incoming links to your site from a high-authority domain, it shows that your site is also an authority. This will help in bringing more traffic and improves your site’s search ranking.
In addition, you should improve your page speed. One thing that you need to know is that now Google is using mobile page speed as a ranking factor. Thus why you need to make sure that your site is as fast as you can. Making this step will help in promoting a better user experience as well as increasing your search results.
Last but not least, you should also make sure that your articles are easy to share. To do this, all you need is to include the social share icons anytime you publish a new article.